Site-C: Marketing Success Worksheet

Marketing a Product or Service on the Internet?

While many offerings (products or services) enjoy successful direct sales on the Internet, not all offerings are successful. Some target the wrong audience, some require a personal touch, and others are difficult to deliver beyond a local region.

Site-C can help you to forecast the success of your Internet offering prior to spending time, effort, and resources.

In order to evaluate how well your offering (your product or service) is suited to Internet marketing, please take a moment to describe your offering using this worksheet. (Note: This worksheet uses JavaScript, and requires Netscape 3.0, Internet Explorer 3.01, or better.)

Rate each of the following statements as it applies to your offering:
Targeted towards computer users.
Appeals to an above-average educated adult market (or their children).
Target market is easy to identify and reach on the internet
Target market is Internet users.
Offering is computer related.
Offering is new and/or unique.
Offering has global appeal.
Offering is for highly focused niche market
Offering is a well-known brand from a well-known company.
Offering is difficult to obtain through local retailers and other internet competitors.
Traditional advertising can be used to promote your offering.
Internet provides a lower cost structure to market, deliver, and support the offering.
Complete the following multiple choice questions:
What is the price of your offering?
Does it appeal to males/females?
Does it need to be seen?
Is it simple or complex to understand?
Is it a
What degree of technology is involved?
Can the offering be automated?
What is the average household income of the target market?